I lead brand and product design initiatives that bring clarity to complex systems.

For more than 15 years, I’ve worked across SaaS, retail, B2B, and consumer brands. At Walmart.com, I designed brand landing pages and integrated digital campaigns for national brands including Google, Intel, Levi’s, Sony, and Disney, translating established brand identities into high-performing retail experiences.

My work centers on simplifying complexity. I align user experience with product strategy, build scalable design systems, and create structure that reduces friction and supports long-term growth.

At GPS Trackit, I established the company’s first UX foundation within a growing SaaS company. I rebuilt reporting workflows after a failed release, introduced structured research and beta programs, and developed a design system that reduced implementation time and improved cross-team alignment. I focus on the systems behind the interface, not just the surface.

In addition to agency and enterprise experience, I’m also the founder of Two Olives, a direct-to-consumer brand inspired by my two children, Olivia and Oliver (my two olives). There, I lead product development, identity, ecommerce strategy, packaging, and merchandising. Building a business from the ground up sharpened my understanding of margins, positioning, operational efficiency, and customer experience beyond the screen.