Hatchimals

Brand Page & Digital Campaign

Role: Lead Designer

Platform: Walmart.com

Tools: Adobe Photoshop

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Overview

Led creative execution for the Hatchimals brand page and supporting digital banner campaign on Walmart.com, designed to drive traffic and increase merchandise sales during a high-demand seasonal period.

The Challenge

Translate a playful, toy-driven brand into a high-impact retail experience that aligned with Walmart’s platform requirements while maintaining Spin Master’s visual identity and promotional messaging.

What I Did

• Designed the full Walmart.com Hatchimals brand landing page

• Conceptualized and executed supporting homepage and display banner ads

• Partnered with Walmart’s Consumer Team and Spin Master’s creative team to align on campaign direction

• Presented design concepts for stakeholder review and refinement

• Delivered production-ready assets optimized for Walmart’s digital standards

Impact

The campaign supported seasonal promotional visibility for Hatchimals merchandise across Walmart’s digital ecosystem, reinforcing brand consistency while driving product discovery and retail engagement.