ThreatTrack Security

RSA Trade Show Booth & Experiential Campaign

Role: Lead Designer

Event: RSA Conference

Tools: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

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Overview

Led the creative direction and execution of a fully integrated trade show booth experience at RSA, designed to attract attention, generate buzz, and drive foot traffic to promote ThreatTrack’s security suite.

The Challenge

Differentiate a cybersecurity brand in a highly competitive trade show environment by creating a visually compelling concept that stood out while clearly communicating product value.

What I Did

  • Conceptualized a pop culture–inspired campaign to increase booth engagement

  • Designed all environmental graphics and booth visuals, including custom stonework and wood patterns to create an immersive setting

  • Developed banners, house flags, iconography, and large-scale signage

  • Created print collateral, brochures, branded pins, and apparel

  • Designed an interactive digital game to drive attendee engagement

Impact

The campaign transformed the booth into a high-visibility destination within a crowded trade show floor, reinforcing brand recall while increasing attendee engagement and product awareness.

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