Levi’s Signature

Brand Page & Digital Campaign

Role: Lead Designer
Platform: Walmart.com
Tools: Adobe Photoshop

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Overview

Led creative execution for the Levi’s Signature brand page and supporting digital banner campaign on Walmart.com, promoting Simply Stretch Technology and driving seasonal apparel sales.

The Challenge

Translate Levi’s established brand identity into a conversion-focused retail experience that aligned with Walmart’s platform standards while preserving brand integrity.

What I Did

• Designed the full Walmart.com Levi’s brand landing page

• Conceptualized and executed homepage POV hero banners and supporting display ads

• Partnered with Walmart’s Consumer Team and Levi’s creative stakeholders to align on campaign direction

• Presented design concepts for stakeholder review and iteration

• Delivered production-ready digital assets for site deployment

Impact

The campaign secured homepage visibility on Walmart.com and supported national promotional efforts for Levi’s Signature apparel, balancing brand consistency with retail performance optimization.