Two Olives
Brand System, Product Development & Creative Direction
Role: Founder & Creative Director
Industry: Direct-to-Consumer Jewelry & Lifestyle Brand
Tools: Adobe Illustrator, Photoshop, Lightroom, Squarespace, Printful, Squarespsace, Etsy
Methods: Brand strategy, identity system design, product design, packaging design, e-commerce design, creative direction, visual storytelling
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Overview
Two Olives is a direct-to-consumer jewelry and gifting brand I founded and built from the ground up. The brand blends symbolism, storytelling, and refined design to create meaningful, wearable pieces rooted in growth and resilience.
I lead every aspect of the brand, from identity design and product architecture to ecommerce strategy, packaging systems, and art direction. Two Olives functions as both a cohesive visual ecosystem and a working business, balancing emotional storytelling with operational structure.
Impact
Built a fully integrated brand system from concept to launch
Developed scalable product and packaging architecture
Created cohesive digital and physical customer touchpoints
Established operational awareness across sourcing, margins, and production
Positioned the brand for future retail and wholesale expansion
Brand Identity System
Two Olives was designed to feel refined, grounded, and intentional. The identity system reinforces themes of growth, renewal, and rooted strength.
The visual language includes:
Primary and secondary logo systems
Botanical illustration style
Coordinated typography and color palette
Graphic assets supporting storytelling and seasonal collections
The system was built to remain flexible across packaging, digital experiences, print materials, and future retail applications.
Packaging & Unboxing Experience
The packaging experience was designed to extend the brand story beyond the product itself. Each element reinforces the themes of growth, symbolism, and intentional gifting.
Deliverables include:
Custom box graphics
Linen-textured inserts and messaging cards
Seed vial inclusion as a symbolic gesture of growth
Coordinated business cards and print collateral
Together, these components create a cohesive unboxing experience that strengthens emotional connection and elevates perceived product value.
Product Architecture & Collection Strategy
The product line was structured intentionally to support scalability, clarity, and premium positioning.
I developed:
Signature bracelet systems designed for stacking and layering
Tiered pricing strategy aligned with perceived value
Material sourcing and component selection
Collection naming rooted in symbolism and narrative
Each product supports both standalone storytelling and layered merchandising opportunities.
E-commerce Experience
The e-commerce storefront was built to reflect the brand’s positioning while maintaining clarity and conversion-focused structure.
I developed:
Site architecture and product categorization
Collection storytelling integration
Conversion-oriented product page layouts
Cohesive digital messaging across touchpoints
The digital experience balances narrative depth with streamlined usability.
Art Direction & Photography
Visual storytelling plays a central role in brand perception.
I directed and executed product photography to maintain consistency across e-commerce and marketing.
Focus areas include:
Natural light and neutral styling
Layered composition and stack presentation
Close-up material detail
Coastal-inspired, grounded aesthetic
Photography supports both brand atmosphere and retail performance.
