Hallmark

Brand Page & Digital Campaign

Role: Lead Designer
Platform: Walmart.com
Tools: Adobe Illustrator, Adobe Photoshop

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Overview

Led creative execution for the Hallmark brand page and supporting digital banner campaign on Walmart.com, designed to drive seasonal traffic and increase sales of greeting cards and gift wrap.

The Challenge

Translate Hallmark’s established brand presence into a compelling retail experience that aligned with Walmart’s platform standards while supporting promotional merchandising goals.

What I Did

• Designed the full Walmart.com Hallmark brand landing page

• Conceptualized and executed supporting homepage and display banner ads

• Partnered with Walmart’s Consumer Team and Hallmark’s creative stakeholders to align on campaign direction

• Presented design concepts for stakeholder review and refinement

• Delivered production-ready assets optimized for Walmart’s digital ecosystem

Impact

The campaign reinforced brand consistency across Walmart’s digital storefront while supporting seasonal merchandising initiatives and driving product visibility.