Lenovo

Brand Page & Intel® Campaign

Role: Lead Designer
Platform: Walmart.com
Tools: Adobe Photoshop

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Overview

Led creative execution for the Lenovo brand page and supporting Intel® Optane™ digital campaign on Walmart.com, promoting performance-driven technology products within a competitive retail category.

The Challenge

Translate technical product benefits into a clear, conversion-focused retail experience while aligning Lenovo’s brand identity with Intel’s campaign messaging and Walmart’s platform standards.

What I Did

• Designed the full Walmart.com Lenovo brand landing page

• Conceptualized and executed supporting Intel® display banner ads

• Partnered with Walmart’s Consumer Team and Intel’s creative stakeholders to align on campaign direction and technical messaging

• Presented design concepts for stakeholder review and refinement

• Delivered production-ready digital assets optimized for Walmart’s platform

Impact

The campaign supported promotional visibility for Lenovo devices powered by Intel® Optane™ technology, balancing technical storytelling with retail performance objectives.