Paw Patrol

Brand Page & Digital Campaign

Role: Lead Designer
Platform: Walmart.com
Tools: Adobe Photoshop

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Overview

Led creative direction and execution for the Paw Patrol brand page and supporting banner ad campaign on Walmart.com, designed to drive product discovery and increase merchandise sales.

The Challenge

Translate a globally recognized entertainment brand into a high-performing retail experience that aligned with Walmart’s platform requirements while maintaining Nickelodeon’s brand standards.

What I Did

• Designed the full Walmart.com brand landing page experience

• Conceptualized and executed supporting digital banner ads

• Partnered with Walmart’s Consumer Team and Nickelodeon’s creative team to align on campaign strategy and visual direction

• Presented design concepts for stakeholder review and refinement

• Delivered final production-ready assets for site deployment

Impact

The campaign supported promotional visibility for Paw Patrol merchandise, apparel, and DVDs across Walmart’s digital ecosystem, reinforcing brand consistency while optimizing for retail performance.